Run your whole operation from one place.
Stop juggling marketplaces, courier portals, stock tools and spreadsheets. axl brings every order, listing and shipment into a single system, from the moment an order lands to the moment it ships.
Launching soon·Be first to know·One email, no spam
Plugs into the channels and couriers you already use
Evri
APC Overnight
Royal Mail
DX
Xero
Everything, in one system
One login instead of six tabs
Every part of the job (orders, stock, listings, shipping and purchasing) lives in the same place, so nothing falls through the cracks.
Every order, one queue
Orders from every sales channel flow into a single dashboard, from received to shipped. Never miss one again.
Shipping & labels, built in
Generate courier labels and book collections without leaving axl. Print, pack, done.
Listing Builder
Bundle products, auto-generate titles, descriptions and imagery, and publish straight to marketplaces in minutes.
Listings that stay in sync
Stock, prices and product data update across every channel automatically, so you never oversell.
Real-time inventory
Live stock levels with a full audit trail of every movement, so the numbers are always trusted.
Purchasing & goods-in
Raise purchase orders, receive deliveries against them, and track every receipt in one flow.
Barcode & GS1 manager
Manage a pool of barcodes and assign them to products and bundles effortlessly.
Bulk import & export
Move thousands of products in or out with a guided column-mapping wizard.
Messaging in context
Handle customer messages right next to the orders they're about.
login instead of 6 tabs
saved every week on admin
fewer picking errors
faster dispatch
How it works
Live in three steps, not three months
Connect your channels
Link your marketplaces, storefronts and couriers in a few clicks. axl pulls in your orders, products and stock automatically.
Manage everything in one place
Process orders, update listings, receive stock and message customers from a single dashboard your whole team shares.
Ship faster, with fewer errors
Pick, pack and dispatch with labels built in. Stock stays in sync everywhere, so you never oversell again.
The unified order queue
Every channel, one place to work
No more flicking between marketplace back-offices. Orders land in a single queue the moment they're placed, ready to pick, pack and ship.
- Similar orders batch by courier and service, then print as one pickwave.
- Every order carries its full history, notes and customer messages.
- Status updates flow back to each channel automatically.
Listing Builder
From product to published in minutes
axl writes the titles, descriptions and imagery, then publishes to every marketplace with the right format for each. Build a listing once and send it everywhere.
- Auto-generate titles, descriptions and imagery from your product data.
- Bundle products and variations without duplicating work.
- Publish to every channel at once, correctly formatted for each.
Real-time inventory
Every movement, on the record
Sales, deliveries, picks, returns and adjustments all write to the same ledger, so when a number looks wrong you can see exactly what moved, when, and against which order or purchase order.
Competitor price checker
Know the moment you're undercut
axl keeps watch on competitor prices across your marketplaces and flags every listing where you've slipped behind, with the margin impact already worked out. React in seconds, not spreadsheets, and never chase a race to the bottom by accident.
- See who's cheaper, by how much, and on which channel.
- Margin-aware alerts that respect the floor price you set.
- Decide in one click, or let your own rules handle it.
One login, every job
The full toolkit, not a teaser
Everything it takes to run a busy multi-channel operation lives under one roof. A taste of what's inside:
Every one of these started as something that went wrong on a busy dispatch day, not a line on a roadmap deck.
Pricing
Simple plans that grow with you
From 100 orders a month to tens of thousands: start on a plan that fits and upgrade only when you outgrow it. Every plan includes the core order, stock and shipping tools; heavier features unlock as you scale. No setup fees, no annual contract.
Indicative pricing while we finish building · register your interest to lock in early access
A side hustle or just starting out.
100 orders · 250 SKUs included
Register interest- ✓Up to 100 orders / month
- ✓Up to 250 SKUs
- ✓1 sales channel · 1 courier
- ✓Unified order queue & labels
- ✓1 user
Upgrade for stock sync, Listing Builder & purchasing.
Your first busy months, on solid footing.
250 orders · 500 SKUs included
Register interest- ✓Up to 250 orders / month
- ✓Up to 500 SKUs
- ✓2 sales channels · 2 couriers
- ✓Everything in Micro
- ✓Real-time inventory sync
- ✓2 users
Upgrade for Listing Builder & purchasing.
For sellers getting off spreadsheets.
500 orders · 1,000 SKUs included
Register interest- ✓Up to 500 orders / month
- ✓Up to 1,000 SKUs
- ✓2 channels · all couriers
- ✓Everything in Startup
- ✓Messaging in context
- ✓3 users
Upgrade for Listing Builder & purchasing.
For multi-channel retailers scaling up.
3,000 orders · 10,000 SKUs included
Register interest- ✓Up to 3,000 orders / month
- ✓Up to 10,000 SKUs
- ✓All channels & couriers
- ✓Listing Builder & auto-sync
- ✓Purchasing & goods-in
- ✓8 users
For established operations and teams.
10,000 orders · 50,000 SKUs included
Register interest- ✓Up to 10,000 orders / month
- ✓Up to 50,000 SKUs
- ✓Everything in Growth
- ✓Barcode & GS1 manager
- ✓Roles, permissions & audit
- ✓20 users · priority support
Bigger than 10,000 orders a month?
Then you deserve a proper conversation, not a checkout. We plan capacity with you first (channels, catalogue size, order peaks) and price it on what your operation actually needs. Same platform, same monthly terms.
Why axl exists
Built out of years of frustration with the big five
axl wasn't designed in a boardroom. It came out of running a real multi-channel operation on the biggest omnichannel platforms on the market: long contracts, painful onboarding, features that stopped just short of useful, support tickets that outlived the problem, and a pile of spreadsheets quietly holding it all together.
Every screen in axl started life as something that went wrong on a busy dispatch day. That's the only roadmap we've ever needed.
Every feature was a pain point first
Nothing ships because it demos well. It ships because the job needed it.
No contracts, on principle
If the software works, it keeps you. Lock-ins only exist to protect software that doesn't.
Priced for real operations
Honest monthly pricing with clear limits, not a quote that depends on how well your year went.
FAQ